The Green with Colette, it’s more fun than having continued his laundry soap from Marseille. The Parisian concept store has teamed with WWP and Green Cross to make us ecologically correct consumers.
Why the brains of Colette understood very well that he had to find a highly fashion carrot to advance full of good intentions lazy we are. The concept comes straight from Japan, where low lifestyle LOHAS (Life of Health and Sustainability – for a healthy and sustainable living) is integrated for a long time.
The Japanese eat smart, not to save the planet, but to preserve their local environment. And it snowballed: microphones behaviors end up having an overall positive effect. Bring his old clothes so that they are recycled is now part of the mores of the people of Tokyo. Uniqlo (Japanese version more sophisticated H & M) is the first big name to collect used clothes for its clients.
Ecology invites itself in fashion is trendy. Colette could not miss. This gives us one more reason to make a detour by the rue Saint Honoré. We can now log onto our list of environmental requirements, “Go Colette drop my old T-shirts” friendliest “Exit the special yellow trash PVC and plastic packaging.”
The principle is simple: depositing our little worn boats up the frame at 213 rue Saint Honoré and spring with a pair of Roger Vivier sandals… Uh no, it’s not quite that (Nevertheless… I am sure it would work as a concept and that it would wake more environmental awareness…). Depositing our warm t-shirts in the corner ECOBOX streetwear and so it provides a non-polluting material in the fashion industry.
Said T-shirts are recycled, but attention is recycling hype… The labels are manufactured based on skateboarding magazines and not vulgar sheets of regional cabbage. The colors obtained water based dyes decline the colors of the rainbow sky, and everything is produced in the traditional way, if not conceptual, that! Once the product achieved, it was necessary to graft him the little extra that would make the difference…
The idea is arrested on “a slogan month.” Slogans mixing rock inspiration and green, giving for the first of the series “God Save The Green”! The “eco-Friends” collection is available from July 25 at Colette. 5% of 55 euros of the shirt will be donated to Green Cross. 55 euros the shirt recycled slogan? Yes, you read correctly. But not any wonder, one is in the concept store that holds a water bar…
The hype attitude seems to have prices… By cons at that price, can not be green which means!
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